This popular coastal resort features elegant villas and has quite a fashionable feel. Many wealthy Italians have their second homes here to make the most of the superb sandy beaches. The lovely seaside promenade boasts a choice of cafes and dining for the best in local and gourmet dishes. Famous Forte dei Marmi open-air market is held in central Piazza Marconi with chic boutiques and designer shops along the resort boulevards. In peak season, the city hosts numerous summer festivals together with musical and cultural events where locals and tourists alike mix together and enjoy the ambience.